Asus ZenBook UM431DLaptop keeps getting stuck in automatic repair loop

A few months ago, my laptop started occasionally getting stuck in an automatic repair loop. I was usually able to get out of it using some combination of system restore, uninstalling updates, and just turning it off and letting it sit overnight. I have no idea which of those was the solution but it worked. Then about a month ago, it got stuck and nothing would work. I eventually used a boot USB to get into the hard drive and transfer my files off, then reinstalled Windows 10 via USB. I figured that would fix it as I thought the cause was an update that got half installed before my laptop died.

Last night, I left my laptop closed and plugged in (but not powered down) for a few hours and when I came back, it had brought up the automatic repair screen again and nothing so far has worked to get back into Windows. Seeing as I completely reinstalled Windows 10, I no longer think it it's just an issue with my copy of windows and instead either the windows updates themselves don't work with my laptop, or there's a hardware issue. I can get back in the same way I did before, but it's a pain in the ass. Ideally I'd like to prevent this from happening in the future. How would I go about this? Is it even worth it or would it be cheaper/easier to take it to a repair shop?